All Journal Posts

When you hear the word ‘wool’, some people may not think of it as the ideal clothing choice for activewear, sportswear or outdoor activities. But merino wool is different. This soft, versatile...

What to wear when skiing for the first time The typical initial choice for many people is to opt for a thick and plush jacket. It’s natural, as they want...

You’ve heard of merino wool. Maybe you own a merino jumper, or some socks, and you love how beautifully soft it feels against your skin. But have you thought about...

When you hear the word ‘wool’, some people may not think of it as the ideal clothing choice for activewear, sportswear or outdoor activities. But merino wool is different. This soft, versatile...

Once you’ve discovered the benefits of merino wool, you’re unlikely to want to go back to synthetic fabrics. As well as being soft against your skin, breathable and versatile, merino wool...

You may be making the move away from fast fashion to sustainable separates, in which case you’ll want to know the answer to a key question: ‘is merino wool ethical’? Any product...

In a world addicted to synthetic fabrics and artificial blends, 100% merino wool fabric is a premium, natural and responsible option. Its microscopic and molecular structure give it many desirable qualities,...

Merino wool is half a world away from regular wool, and as soon as you've worn your first merino piece you'll understand why. Its natural odour resistance, temperature-regulating properties, and...

Merino sheep are a wonder of nature. They’ve adapted to survive freezing temperatures and hot summers, primarily thanks to their special thermoregulating wool coat. The Merino breed originated many centuries...